Hey, I'm Nico. Designer, then founder.

I design software and then I go and build it. For eight years that meant interfaces for other people's companies — a logistics platform, two banks, one very patient hardware startup. Since 2020 it has mostly meant my own.

I'm interested in the unglamorous half of product work: what to delete, what to charge, who a screen is actually for. Most of what I write here comes out of getting one of those wrong first.

Right now I'm building Halfmoon, scheduling software for studios that bill by the day. Before that I sold Passe, and before that I ran a candle shop for two winters to find out how inventory really works.